About

Life Ethic, Inc. was founded in 2009 by Jennifer Morton, who was motivated to help others create balance in their personal and professional lives through life coaching and consulting. Prior to starting her own company, Jennifer spent twelve years consulting for companies focusing on Customer Relationship Management, Leadership Development, and Process Improvements. In conjunction with her coaching and consulting, Jennifer is also a key member of the Wellness Team at The Biggest Loser Resort at Fitness Ridge. Through her lecture series and private consultations, Jennifer helps members create personal action plans to achieve and maintain healthy lifestyle goals.

Jennifer's philosophy centers on balancing priorities, relationships, career goals and relaxation to promote health and wellness inside and out. She is skilled at identifying natural talents/aptitudes and helping others realize their true potential through specific action-oriented plans and strategies. Life Ethic, Inc. can help you develop a clear direction, utilize a wealth of useful tools and focus on nurturing your own potential to achieve and measure your success.

After all - when you change your focus, you change your life.